A small studio on the coast.

Driftwood Apparel is a small studio built around three things: well-made coastal apparel, tailored merch for brands and events, and a curated home for independent makers.

Everything we print and stitch is done in our workshop by a handful of people who care deeply about how a garment feels in the hand. We pick our hosted shops the same way — slowly, and with intention.

Driftwood Apparel is a Charleston-based coastal apparel and merchandise partner specializing in premium custom gear beyond just T-shirts. We create coastal-inspired products like bamboo performance hoodies and tees, fishing shirts, hybrid shorts, hats, outerwear, and lifestyle apparel for restaurants, retail shops, gyms, events, brands, and businesses.

We help companies simplify merchandise by handling everything from design and sourcing to fulfillment and online stores. Whether it's small-batch runs for a local event, branded uniforms for a business, or a fully managed online merch shop for companies that don't want to hire an in-house merchandise manager, Driftwood provides a flexible, high-quality solution with a laid-back coastal style and fast local support.

Get in touch

For custom projects, hosted shop applications or wholesale, send a note to info@driftwood-apparel.com.